Structuring information and site design
Information structure should account for information architecture |

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Information architecture is the appropriate organization, classification, and structuring of information. |
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Define the organization of information and adapt it to an organizational structure. |
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Maintain hierarchical breadth to within 7 ± 2 levels. |
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Maintain hierarchical depth to 4 or 5 levels. |
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Navigation design
Usability of scrolling and searching functions |

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Global navigation includes links to site ID as well as home, search, contents and functions. |
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Navigation is provided with location, appearance, and functions identical for all pages. |
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l No dead end pages |
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Content design
Clearly communicate site content |

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Headings should concisely and directly explain the content |
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When the site is text heavy, main headings, subheadings, and lesser subheadings are included. |
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Target text volume is half that of printed materials and text is should be factually oriented. |
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Page design
Visuals and text positioning, visual impression |

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Following the flow of eye movement, site layout is based on the Letter Z. |
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The default checkbox display setting is unchecked. |
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When img are used ALT tags are always included to indicate visual content. |
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In principle, frames are not used. |
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