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No. 30 The Job of Webmaster (October 6, 2005) |
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These days joint research moving beyond the borders of the company is being carried out on the still new but advanced job of webmaster. |
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No. 29 Hiding Information (September 30, 2005) |
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A commentary on the tactic of intentionally not providing information your users want, in order to garner more inquiries through your website. |
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No. 28 Aging Societies and Web Usability (June 14, 2005) |
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Developed countries, including Japan, along with countries such as China and Korea are beginning to face societies with declining birthrates and aging populations. |
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No. 25 Usability of Registration Forms (February 28, 2005) |
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Your conversion rate will vary greatly on the appearance of registration forms used for purchasing items or requesting information. |
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No.20 Good Manners and Accessibility (March 15, 2003) |
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It is becoming ever more important to create accessible websites based on a firm understanding of the physical and cognitive characteristics of each type of user. |
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No.15 Websites for the Broadband Era (May 7, 2002) |
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With the increased use of broadband, the number of websites that use Flash animation has also risen. But, do users really want websites with Flash? |
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No.14 Simple is Best? (March 26, 2002) |
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In general, things that are simple are easy-to-use. So, what is the significance of being simple here? Normally, being simple means the state of having few features or little information. |
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No.12 Entertainment (Part 1) (December 16, 2001) |
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In this and the next column, we explain how to create a site that will truly entertain users. |
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No.10 Pull-down Menus? (October 15, 2001) |
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Recently, major companies are increasingly incorporating pull-down menu navigation using DHTML, Java Script, and Flash on their websites. However, it is important to carefully consider the use of pull-down menus before using them on your site, since they can bring with them a variety of issues. |
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No.9 Usability and Creative Design (August 24, 2001) |
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Just as water and air are essential elements for human beings, usability is indispensable for a website. Giving a website this essential element of usability and then adding creativity is a concept that is fundamental to a successful website. |
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No.6 Usability Consultants (May 16, 2001) |
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Although the existence of the “usability consultant” is not well-known, these experts are indispensable when it comes to building a website and succeeding in business on the Internet. |
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No.5 Website Reliability (May 2, 2001) |
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As soon as users get out of a website and into the real world, they may experience problems such as defective products that result in a loss of trust toward a company. These problems cannot be solved simply by improving usability, but there are several ways of maintaining at least a minimum level of trust. |
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No.4 Importance of Usability Testing (April 17, 2001) |
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To find a website that is highly usable just after being published is rare. However, by conducting usability testing before publishing a site, you can correct problem areas in advance. |
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No.3 Color Schemes and Usability (April 4, 2001) |
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Color scheme is a determining factor of usability. This column describes good color schemes and will help you create a website that is not stressful to your users. |
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No.2 Usability Guidelines (April 4, 2001) |
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In order to improve usability, you must first clarify the elements, or guidelines, that comprise usability and then design and test your site according to those guidelines. This column discusses the five guidelines of usability. |
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No.1 Importance of Usability (April 4, 2001) |
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Websites with poor usability lose sales, chase away customers, and even cause companies to suffer a decline in brand power. When engaging in online business, it is essential to recognize the importance of web usability. |
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