Our Philosophy | beBit

Our Philosophy

Exploring Human Psychology and Behavioral Traits to Create Genuinely Useful, High-Quality Products and Services, and Thereby Contributing to the Realization of a Society of Plenty

Contribution is our mission

In the modern age starvation and thirst are not a concern. It is an age full of things, one in which it is easy to get what you want.

It is by standing on the shoulders of the giants that came before us that we receive the abundance of this age as we reap the fruits of their labor, and we believe it is our mission to contribute to the further development of humankind. Furthermore, the ultimate joy lies in giving to others, and we take that as an important element in making our own lives rewarding ones.

In order to contribute to society, beBit will search for viewpoints that are currently lacking, read the flow of the times, and engage in new fields with all our strength.

The times call for the pursuit of quality

In times when there were shortages of things, the focus was on the existence of products rather than their quality, and mass production was the order of the day. In modern times however, rather than on the existence of a product, the focus is now on quality: how useful a product is, and how effectively can be used.

In essence, all tools, including computers, should exist to support human activities, but many can be seen that are difficult to use and cause stress for their users, while others make users feel as if they are stupid.

beBit aims at the destruction of this current state of affairs where the master-servant relationship is reversed and people subservient to their tools, and the construction in its place of an environment enabling the concentration on creative activities that have been the sole domain of humans from the very beginning. As a result we will achieve a society where the abilities of each individual can reach their maximum potential.

The challenge of knowing humankind

With the permeation of information technology into society, computers have become a part of daily life, and the day when all services are automatically handled by computers is no longer one in the distant future. Computers still only act in accordance with the commands they are given, so in order to realize high-quality automatic response services, what is required is a design that can anticipate user behavior based on human psychology and behavioral traits.

However, the area relating to human psychology is an unknown field where much still remains unexplained. With the fire of our intellectual curiosity we will repeatedly attempt the challenge of shining light on the idiosyncrasies of humankind.

beBit will then make use of that know-how to create genuinely useful products and services.

Analyze psychology. Test theory. Repeat.

In order to analyze human psychology, beBit uses a method based on behavioral science that observes humans (users) using digital services. The method is called "User Behavior Observation Survey," and is used repeatedly, starting in a project's initial stages.

Through repeated analysis focusing on the behavior of users instead of their opinions, we can discover the associations between a user's psychology and their specific behaviors.

Then, with the user image we have obtained, we formulate a hypothesis on how communication should be, and then we apply that to business models, customer attraction policies, and website statistics. However, not all hypotheses do well.

That is where we carry out results measurement - something that can be done precisely because digital marketing is involved - to test the hypotheses. At beBit, we developed a proprietary hypothesis-testing results measurement tool called WebAntenna, aiming to repeatedly test hypotheses and create sizeable business results with certainty.

A win-win relationship for both businesses and customers

The reason beBit exists is to contribute to our client businesses through implementation/support of digital marketing that contributes to business success.

But we do this using methods that are user-oriented, so we believe that in the end our marketing also realizes value for consumers as well.